Studying the database of customers who have used one or more of your products, as well as looking at the install bases of competitors, partners, and complementary goods and services, can give you new insights into buyer characteristics and preferences. Cross-selling, up-selling, and customer conversion opportunities may arise as a result.
Thanks to our audience, we can keep track of more than 8000 different install bases. Both the hardware and software industries have them. Because of the partner network we have established to match these install bases to our audience, we are able to carry out very effective install base campaigns. Unlike most suppliers, we verify these install bases by determining each prospect’s affinity, technology, account technology landscape, etc. As a result, your install base campaign is generally pretty accurate.
We collaborate with you to develop more effective counter- or supplementary campaigns. Tell us about your products, and we’ll create campaigns based on their attributes and ability to outperform competitors’ offerings. Because we know the demographics of our target audience, we can create more effective advertisements.
Several install base data providers have emerged as a result of the development of natural engine processing. However, just a few of them are more precise. To maximize client ROI, we make care to manually check the quality of these data, choose the best partners, and run better campaigns.
The top 3 benefits of Install Base Targeting